A straightforward website value calculator built on real broker methodology, completely free, with no inflated numbers or misleading estimates.
Checkwebsitevalue.org was built out of a genuine frustration with existing website valuation tools. If you have ever tried to find out what your website is worth, you have likely run into tools that generate a wildly inflated figure based solely on your domain name, or services that require a paid subscription just to see a basic estimate. Neither is useful to someone who simply wants an honest benchmark.
We wanted to build something grounded in how websites actually sell. The website brokerage industry has a well-established methodology: take your monthly net profit, multiply it by a market-driven number that reflects the quality and stability of your site, and you arrive at a realistic range. That is what professional brokers do. That is what buyers use to make offers. So we built a tool that does the same thing, for free, with your real data.
The website marketplace has a transparency gap. Sellers often list at prices disconnected from what buyers are actually paying. Buyers overpay because they have no benchmark. We built this tool to close that gap for ordinary website owners who do not have the budget or the connections to consult a broker every time they want a rough idea of what their site is worth.
Our website value calculator uses the Seller's Discretionary Earnings (SDE) method, the same methodology used by professional website brokers across every major marketplace. You enter your monthly revenue, your monthly expenses, your pageview count, your revenue model, your niche, your primary traffic source, and your domain age. The calculator runs those inputs against market-calibrated multipliers drawn from real 2025 transaction data and returns a low, mid, and high valuation range.
We cover more than 45 niche categories and 9 revenue models. The multiplier adjusts for over a dozen quality factors that buyers genuinely care about, including whether your traffic comes from organic search or paid ads, how old your domain is, how healthy your profit margin is, and how stable your revenue has been. The result is a number you can actually use as a starting point for a conversation with a broker or a potential buyer.
Everything runs in your browser. We never see your revenue figures, your website URL, or any financial data you enter. Your inputs stay on your screen.
We give you a realistic range, not a number designed to make you feel good. Our estimates are tied to real transaction data from real marketplace sales.
Your financial data never leaves your browser. No accounts, no tracking of your inputs, no data shared with or sold to anyone.
No trial period, no freemium tier, no credit card to see your results. The full tool is free for everyone without exception.
We document how the calculator works, where the market data comes from, and why each factor moves your multiple the way it does.
Our users come from every corner of the online business world. Some are bloggers who have spent years building a niche content site and want to know if it is time to consider an exit. Some are eCommerce operators preparing to list their store and looking for a realistic starting point before engaging a broker. Some are buyers researching what fair value looks like for a category of sites before making an offer. Some are simply curious about the asset they have built.
Whatever brings you here, the goal is the same. We want to give you a reliable, unbiased benchmark so you can make informed decisions about your digital assets rather than guessing or relying on tools that do not actually use your data.
The core calculation is: monthly net profit multiplied by a valuation multiple equals estimated website value. Net profit is your revenue minus all operating expenses. The multiple is determined by your revenue model and then adjusted up or down based on site quality factors.
A SaaS business with predictable recurring revenue earns a higher multiple than an ad-supported blog with volatile traffic, because buyers are paying for certainty. A site with six years of consistent organic search traffic earns a higher multiple than one that only began earning three months ago. A finance niche site earns a higher multiple than a general entertainment blog, because the niche commands better CPMs and attracts more serious buyers. Every adjustment reflects something real about how buyers evaluate risk and value.
We are a small team and we read every message. If you have a question about your valuation results, a suggestion to improve the tool, or anything else, write to us at [email protected]. We typically respond within one to two business days.
Email: [email protected]
Response time: 1 to 2 business days
Website: checkwebsitevalue.org